Rewir is a full-service branding agency. We help our clients succeed in business by building brands that people truly care about: Brands that make a real difference; brands that are an inspiration to co-workers; brands that inspire customers’ to make choices. In short, brands that matter.
At Rewir we believe in cross-sector learning and we take pride in our broad client base. Brands that think beyond their industry – and dare to challenge it – are also the ones that make a difference for customers. A selection from our client base:
Rewir’s branding formula is a holistic one: It ranges from exploring your brand’s unique opportunities and creating winning strategies, to seizing them, to designing memorable expressions and experiences, and to empowering your organizations to deliver them.
Today, access to information is not a problem. On the contrary, the amount of information we are all expected to handle can be overwhelming. Insights are all about understanding, analysing and processing this information into knowledge that can be acted upon.
Our objective is always to create immediate value for your business. The analysts at Rewir single out the challenges and unique opportunities facing your brand, and formulate insights that form the foundation for strategies that hit the mark.
There are infinite ways of building a strong brand. We will help you define the one that is right for you, given your brand’s unique starting point, opportunities, resources and business objectives. Strategy is about defining the position and characteristics of the brand we aspire to build, as well as the approach and the means with which to make it happen.
Rewir’s objective for your brand is to increase relevance and differentiation by creating simple yet solid strategies that empower your organization to take appropriate action. Here are the essential components of such strategies:
Brand Positioning / Brand Platform / Brand Architecture / Brand Portfolio / Roadmapping
A concept is, in essence, an all-inclusive and fundamental idea. In the context of branding it provides the leverage that a company or organisation needs to clarify its chosen position and personality vis-à-vis all concerned parties. Our job is to develop a concept that is so strong and differential that it is deeply felt, inspires development in the right direction, boosts competitiveness and creates greater loyalty among co-workers as well as customers
Rewir’s design offer is about visualising strategies and bringing brands to life in every point of contact with the customer. The first steppingstone is always an exploration that gives a greater understanding of what the field of business and the competition actually look like, how chosen target groups act, and what kind of behaviour determines the market. This is what we call design insights. With them in place, we develop strategic positions to ensure that the design and/or concept provide a competitive advantage – not just a pretty surface subject to tastes and opinions.
No brand strategy is of any use – to a company or an organisation or their co-workers or their clients – unless it is executed on a daily basis. Only when the co-workers live the brand can the outside world start doing so. Activation means using methods and processes to increase the power invested in the brand, by creating policy documents and by motivating staff to act with enthusiasm and energy when working towards specified goals. Our brand activation offer encompasses three main areas: brand experiences, brand engagement and motion media.
Our work is a constant source of new insights about markets, trends, brands and just about any part of life. We share our thoughts here as often as possible, and we would love to discuss them with you!
Blog
17 februari 2012
Thomas Bergman
Att den fysiska världen och den digitala dito flyter ihop blir allt mer tydligt runt omkring oss. För många tidiga användare av Internet och datorer har detta varit en självklarhet. Ett av de mest uppmärksammade exemplen på en integrerad nonline-värld under det senaste året är kanske Tesco’s virtuella mataffär i tunnelbanan i Seoul. Nu under morgonen dök…
14 februari 2012
Johan Bergelin
Henrik skrev för inte så länge sedan om att ”Convenience is king”. Det stämmer fortfarande men idag skulle jag vilja göra er uppmärksamma på den andra sidan av TV, nämligen distributionen. Jag vill inte skrämma någon men den här posten är lite smått teknisk i sin natur. Om din mun dreglar över saker som filprotokoll,…
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We are a diverse, clever and constantly growing team that shares a geekish passion for brands and the worlds surrounding them. We are strategists, designers, analysts, project managers, filmmakers and web wizards. We are of all different ages, interests and backgrounds – because we believe it is one of our strengths and because we like it that way.
Computer says 'no' - try searching for name, title or phone number.
If you ask us, branding is all about authenticity. And the faster our world moves and the more crowded it gets, the more important it is to keep it real. See the following as our manifest:
A fun little app we made up when asking ourselves: How do you get a super-fast real-time image of how a brand is experienced and shared online?
Type a brand name and let the app create an instant “reality moodboard” out of pictures from Flickr. Give it a try here:
STOCKHOLM
Birger Jarlsgatan 57 B
Box 19063
SE-104 32 Stockholm
Phone: 010-212 27 00
stockholm@rewir.com
SHANGHAI
376 WuKang Road
Office 209
Shanghai 200031
People's Republic of China
Phone: +86 13611804064
shanghai@rewir.com
