The assignment
Setterwalls is one of Sweden’s most reputed firms in business law. In 2009 Rewir was given the assignment to analyse Setterwals brand internally and externally and to evaluate possible needs to adjust perceptions of the brand. One conclusion drawn was that the external experience of the brand did not correspond to the impression that the law firm desired to make.
The solution
In the strategic phase Rewir, in cooperation with Setterwalls, honed a set of distinguishing values for the brand. Implementation included a revision of the entire business chain from vision, business concept and core values, to desired position on the market.
The result
The strategic work was summarized in a brand platform that was the basis for activation and implementation among co-workers. The brand platform was also pivotal when reviewing the visual identity and in developing a brand handbook for internal use and a communicative concept for external use. From the same platform, Intellecta Corporate developed a new website for external communication.
Setterwalls were provided with a strong fundament for their brand – for internal activation, for visual identity, and for external communication.